As newer and “cooler” digital marketing tactics have dominated online marketing, some businesses consider email an outdated method, but it still works!
Our agency has helped many businesses to convert leads into sales using email marketing.
Did you know you are 6 times more likely to get a click from an email than from a tweet?
How effective is email marketing?
Email marketing is an effective tool for generating sales, studies have shown that 21.33% is the average open rate for email newsletters across all industries, which is a high percentage if you think about how many emails, chat links, and social media messages a customer receives per hour.
In 2022, border restrictions slowly began lifting, and our hotel clients were elated! Our clients reached out to us to help with much-needed planning and that list of customer contact details was pulled out of the archives.
The results were immediate. Perfectly crafted email strategies reminded travel-hungry customers of the good old “pre covid” days in luxurious locations and resorts, and our client’s bookings skyrocketed with an influx of vacation trips and digital nomads.
It helped significantly that emails are shareable, people forwarded the email to share the good news with friends, family, and colleagues. Our clients saw a sharp increase in brand exposure and awareness.We have put together our top tips to get you started on your journey to successful email marketing.
Personalise to Engage
Personalizing emails is key for engaging your subscribers. Use the subscriber’s name in the subject line or greeting, or send emails that are tailored to their interests based on their past actions. Incorporating personalization into your emails helps create a personal touch for your brand, resulting in increased engagement from your leads or customers.
Valuable Content
Content comes in many forms; promotions, informative blogs, product reviews, and customer success stories. Make sure whatever content you create is relevant and useful to your depending on where in the lead-to-sale conversion process they are. This helps build trust and loyalty with your audience.
Building An Email List
Firstly, you must have permission from your subscribers before sending them emails. There are various methods such as website pop-up forms and social media bios that encourage visitors to subscribe to your mailing list. There are more advanced methods like retargeting website or social media leads which require more expert skillsets.
A/B Testing
This allows you to compare two versions of an email to see which one performs better. You can test different elements such as eye-catching subject lines, visual content, beautiful design, and call-to-action buttons. Using A/B testing, you can figure out what works best, such as including images or keeping it to text only, allowing you to get the most out of your campaigns.
Analyse Results
Analysing the results of email campaigns will help understand which elements work and where you need to improve. Email analytics allow you to inspect open rates, click-through rates, unsubscribe rates, and other metrics to get an idea of how your emails are performing. By understanding what works and what doesn’t, you can make informed changes to your campaigns to optimize them for better results.
Nurturing decision-making through email marketing can be successful, but it’s only a worthy effort when done the right way. Lead-to-sale conversion through email marketing for big decisions such as a dream vacation in a 5-star resort takes time, whereas some of our other clients in consumable goods see immediate results when sending out promotional offers, but neither is a good investment without the right skills in email marketing to convert leads into sales.
Want to create a winning email marketing strategy to turn leads into sales? Contact us today!
