A fine balance of creative designers, analytical brains, business professionals and technical gurus, 444 Media is made up of an international team of industry experts that live and breathe digital marketing. Young and dynamic, the agency is quickly growing and has onboarded a diverse group of talents that match the makeup of our multi-industry and multicultural client base, giving us the ability to produce forward-thinking digital solutions that incorporate a wide range of unique perspectives.  


Driving us on a daily basis is the desire for continuous learning - a trait shared by every member at 444 Media and that which allows us to remain at the top of our fields. Being experts in a single field is not where we stop, however, and ongoing cross-training combined with collaborative work spaces enable us to maintain a lean and effective team of well-rounded marketers.  

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Luciano Tumminello 

Co-Founder & Managing Director

With over 10 years of digital marketing experience in the Asia-Pacific region, Luciano has extensive knowledge of both the agency and client side of the industry. 

Originally from Italy, he received a double Master of Advertising and Commerce from RMIT University in Melbourne, Australia, providing him with a solid foundation from which to launch his successful career. Starting off as a campaign manager, he quickly advanced to more senior roles, while at the same time gaining experience in all areas of the media landscape – from AdTech sales and client services to media planning and strategy. 

On the agency side, he has worked in leadership positions for some of the largest groups in the region and has a proven track record of driving results for blue chip clients across hospitality, IT, banking, telecommunications, FMCG, NGO’s and airlines. His experience working in Director level roles on the other side of the industry has further established himself as an expert in the field, as well as provided him with a keen understanding of what clients look for in an agency and how to fill those needs.