Content Marketing

With an overwhelming amount of content being published online, it takes significant research and creativity to reach your target audience, but done correctly, content marketing can result in big returns for your business. 

By delivering high quality material that gives value to readers and viewers, brands are able to build trust with their audience, thereby increasing their ability to convert that same audience further down the purchase funnel. To do this consistently, however, requires considerable time, patience and technical know-how, which is why many companies choose to outsource these services to content marketing agencies like 444 Media. Without this quality and consistency, content marketing can actually have the opposite effect on your business, damaging your reputation and resulting in money being thrown away on an otherwise cost-effect form of marketing.

Success is achieved in content marketing only when there is a clear strategy in place. Knowing who your target audience is, where they spend most of their time online and the type of information in which they are likely to be interested are just some of the topics that need to be considered when building out this strategy. 

 

As part of our content strategy services, we help clients by: 

 

  • Conducting audits of current online messaging to ensure that it is consistent and aligned with your brand
  • Creating customer personas that allow you to better tailor your messaging
  • Identifying the best online channels to get your message across
  • Providing structure around the delivery of your content and the frequency of messaging
  • Tracking results and the impact on metrics such as website traffic, lead generation and more

Content can take many forms, including copy, images, videos, infographics or a combination of each. Whichever form it takes, the key to driving results is finding new angles and unique ways to deliver messages that, in some form or another, have likely already been communicated before. Our content marketing experts help you to find these unique angles and then create expertly crafted material that can be delivered through the most appropriate channels, whether that be social media, a blog on your website, paid search or any other medium.

Besides having a positive impact on your brand affinity and helping to drive future conversions, content marketing also plays an important role in your SEO. By creating relevant and insightful copy, videos and infographics on your website, you are more likely to attract inbound links and position your site as an authoritative source of information in your field, which in turn will impact your search engine rankings. For more information on increasing your organic traffic, make sure to check out our full SEO services.

You know that you’re an expert in your field. Make sure that your audience knows it too with B2B content marketing services from 444 Media. Collaborating with clients every step of the way, our specialists extract your specialized knowledge and then convert it into captivating and cohesive content that reaches your B2B customers at each step of the sales funnel, building your reputation throughout the process and helping to generate warm leads.

Interested in growing your business with 444 Media?
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