Social Media Marketing
No matter where you are or what you do, social media are sales channels that cannot be ignored. They are the most-consumed media form globally and account for 35% of all time spent online. They have taken over search engines as the number one way younger generations research brands. The growing number of platforms available and the seemingly continuous launch of new features for each means that staying ahead of the competition can be a time consuming and challenging task. It is one thing to set up a LinkedIn page or create an Instagram account, but to truly maximize your potential on these platforms takes dedicated resources and a well thought out strategy backed by hard data.
The first step in any social media marketing strategy is understanding which platforms to focus your efforts. What works great for one industry may do little to help yours. Our experience across multiple industries provides us insight into the nuances of each and allows us to determine which platforms will bring the greatest returns for your specific business. Once that’s established, we then pinpoint our efforts to grow your presence on these prioritized platforms, helping you to build your brand, drive traffic to your website, generate B2B leads, manage customer relations and more.
Experts in Facebook, Instagram, LinkedIn, Twitter, YouTube & Line.
Social Media Management
As more and more consumers turn to digital platforms for their customer service needs, there is an increasing expectation for businesses to not only be available on as many digital customer service channels as possible, but to be able to handle customer enquiries quicker than ever. With these rising expectations, businesses that fail to keep up are sure to see an impact on their bottom line. As part of our social media management services, we provide clients with the tools, insights and resources to stay ahead of this changing landscape and to exceed customer expectations, no matter the channel – whether it’s providing a more personalized experience and quicker response times on Facebook or developing stronger relationships with B2B clients through social selling techniques on LinkedIn.
Organic Social Media
Every social media channel comes with a unique audience, and with those audiences, unique needs. What doesn’t differ between each of these channels is the necessity to effectively and creatively bring your brand to life. Tailoring your messaging along the way to account for the audiences and objectives of each channel, our social media experts will help you to craft captivating posts that enable you to tell your story online. Leveraging the most powerful social media tools on the market, our digital marketing agency also identifies the hashtags and trends that will allow you to reach your target audiences and grow your community faster.
While establishing your organic social media is a necessary and important first step in growing your business online, it is most effective when combined with paid social, which can bring new customers in as your organic channels progress people through the sales funnel. Check out our paid social media services to take your digital marketing strategy to the next level.